Hi I'm Scott Redford,
Digital Marketer
Turn website visitors into loyal customers. I craft E-commerce & SEO strategies that convert.
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SEMRUSH
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Google Analytics & Search Console
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Keyword Research
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E-commerce Conversion Rate Optimization
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Site Audits
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Website Architecture Best Practices
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Wordpress & Shopify Platforms
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HTML - CSS - mySQL
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Backlink Acquisition
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Schema Markup
Pick things up faster than a dropped penny
Having a marketing background and having built a successful e-commerce company due to my SEO efforts, I have a keen understanding of where digital marketing, specifically SEO fits within the marketing and programming environments. I understand what works and what doesn't.
Technical
Utilizing tools like Screaming Frog to identify crawl errors, broken links, and technical issues. Optimizing meta and alt tags. Implementing canonicalization, proper re-directs and structured data markup
Website Architecture
Expertise in optimizing site architecture and implementing strategic internal linking to enhance search engine crawlability, content prioritization, and user experience, boosting overall SEO performance
Keyword Research
A comprehensive analysis of competitors and target audiences using SEMrush to find the sweet spot: relevant keywords with good search volume and lower competition. Next, I'll identify the searcher's intent and topical clusters
Content
I ensure content effectiveness by performing detailed keyword research and crafting high-quality, engaging material that meets Google's EEAT (Expertise, Authoritativeness, and Trustworthiness) standards
FAQS
Frequently Asked Questions
Have your own question? Contact me. I'd love to chat.
Sure, I studied marketing and my first job out of college was a copywriter in a Richmond advertising agency. There I worked closely with designers and learned about things like visual hierarchy, usability, and flow. A personal hobby has been building websites so I’ve picked up some decent HTML and CSS skills. I had an entrepreneurial itch so I used my experience to start an e-Commerce company. With the help of a virtual contractors’ dream team assembled through trial and error, it grew it from 0 to 270k monthly visitors and at exit over $2M in yearly sales.
I start with the end in mind: thinking like the Googlebot. Google and Bing prioritize serving the best pages to satisfy user search queries, because that's how they make money through ads. So, what's the Googlebot's mission during its nightly crawl? It wants to understand your website inside and out. Is your content fresh, accurate, and up-to-date? Does it load quickly and offer a smooth mobile experience? Is your website structure clear and navigable, and which pages are the most important? Finally, do other reputable websites link to yours, adding to your authority? By approaching a client's website through the lens of a search engine crawler and making it easy for Googlebot to answer these questions, I've essentially done my job.
Understanding the role that each piece of content plays in ushering the visitor through the funnel to eventual conversion is critical to making E-commerce and SEO recommendations that achieve desired results. While I know how to use analytics and usability best practices to optimize a sagging conversion rate, I can also explore whether visibility issues might have less to do with optimization and more so with merchandising and addressing the website visitors' intent.
I can play the field pretty much, but where I shine are instances where a small to medium-sized website or e-commerce company is trying to get to the next level. I know how to get people to a site and through a conversion funnel lickety-split.
Traveling through Mexico while doing some part-time consulting. When COVID hit, my wife and I figured that was a perfect time for an adventure so we took a sabbatical and hit the road. It was very rewarding. We lived for extended periods in Queretaro and Ensenada. Now I'm back in Virginia in the Staunton - Harrisonburg - Waynesboro area and looking to put my SEO hat back on.
It's the evolution of search. Google and others are pushing their language model tools from the backroom to the front end allowing us to interact with them directly. Regarding optimization in the "AI overview era", it means that for some industries efforts may be better focused on the middle, "transactional" stages of the funnel. This increases the importance of understanding keyword intent and its role in the customer's journey. Website content needs to be AI-ready which is emerging as an important practice.
For sure. E-commerce SEO is a specialization that extends beyond, not separate from traditional SEO. Massive product inventories, product images, content duplication, and pagination are issues incremental to standard SEO challenges. For a possible analogy – If a mechanic specializes in race cars, then by default they are certainly qualified to work on your standard sedan.
Many businesses rely on developers, designers, or existing marketing agencies for SEO guidance as a matter of convenience. While these professionals offer valuable expertise, SEO specialization requires a distinct skill set. Without proper training, attempts at SEO can backfire. I've seen it happen more than once resulting in Google penalties and dreadful consequences.
Thanks. I did.
Case Studies
From B2C e-commerce to B2B see examples where I delivered real value
We Beat Amazon & Added 58,000 Monthly Visitors.
I implemented a comprehensive e-commerce SEO strategy for eBook Eros, one of the top romance eBook stores, to combat stagnation and fierce competition from Amazon and Barnes & Noble. By optimizing over 10,000 SKUs, improving conversion rates, and executing a robust link-building campaign, we boosted monthly traffic by 58,000 visitors. The site achieved top rankings for key phrases, increased its conversion rate to 7.1%, and grew sales by 45%, with the average ticket rising from $6.25 to $8.15.
See full case study
From Bleacher Blindspot to Business Boom
I led an SEO project for Sightlines, a bleacher manufacturer, addressing weak site structure, numerous website errors, and a lack of authority and backlinks. Through a targeted keyword research strategy, technical fixes, and a robust link-building campaign, we improved site navigation, fixed critical errors, and built authority. Within five months, these efforts resulted in an 18% increase in average time on site and top rankings for key high-ticket keywords, driving significant new traffic and revenue.
See full case study
“Scott did a great job on this project. He dug deep into our Google Analytics and found opportunities we had missed. He also made valuable suggestions for ways to fix our e-commerce Shopping Cart and Product Pages to increase conversions. His communication was quick and clear.”
Greg Baka
Founder & CEO
Easy Digging
Don't just listen to me
Okay, maybe I don't toot my own horn enough: Hear what others actually think
“Scott has been a lifelong friend and someone who has constantly reinvented himself. He improved on his education with an MBA then launched an online bookstore with much success. He has since gone on to launch another successful online business. His education wasn’t limited to the classroom. He has dug in and achieved certifications from Google for digital marketing and SEO. Along the way learning HTML, MySQL and a host of other acronyms that helped to make his online ventures highly successful.”
Todd Foutz
Director, Client Services, Siddall Communications
“I worked alongside and for Scott for a couple of years. I found him quite perceptive and always empowering. He has this skill where he can boil down the most complicated issue to a few simple questions. He always thought backwards – but in a good way. At the onset he would crystallize the end product and then get ideas from everybody on how to get there. He is passionate about winning yet really easy going and supportive. Most importantly his meetings are short, his humor is dry and his communication is on point.”
Darren McMullen
Director of Sales ABILITY Network
What's on your mind?
Have any questions? Reach out to me from this contact form and I will get back to you shortly.
